Local Falcon is a different way of visualizing ranking data in local search. Below is a list of answers to our most frequently asked questions. For even deeper learning, you can always check out our knowledge base as well.
Answers for:
What is SAIV?
Share of AI Voice (SAIV) is a metric to quantify a brand's presence and prominence in AI-generated search results. SAIV measures how frequently a brand is mentioned when an AI summary is triggered for the given keyword across the area you searched, and brand mentions were detected within that summary (we do not factor AI summaries with no mention of any brand into the score).
A higher SAIV score indicates greater visibility for the given keyword and grid area, potentially leading to increased brand awareness, relevance and customer engagement.
Why do AI platforms like ChatGPT & Google AI Overviews give different answers to the same local business question?
AI systems are designed to generate unique responses each time, even for identical queries. This variability is why our multi-sample approach (AI Visibility Grid) is crucial—by collecting 9 (3x3) to 441 (21x21) different responses, we can determine how consistently AI mentions your business and identify patterns in when you're included versus excluded.
How do Local Falcon grid points work for AI visibility tracking?
Each grid point represents a separate AI query sample. Since AI gives varying responses, Local Falcon uses multiple grid points anywhere from 9 (3x3) up to 441 (21x21) to collect enough samples for statistically meaningful insights about your business's AI mention rate and consistency in the local area.
What is local AI visibility tracking and how does it work?
Local AI visibility tracking monitors how often and how prominently your business appears in AI-generated responses from platforms like ChatGPT and Google AI Overviews. Unlike traditional rankings where you have a specific position (1st, 2nd, etc.), AI visibility measures whether your business is mentioned, how it's described, and what sources AI cites when discussing your business.
How is Local AI Visibility tracking different from traditional local rank tracking?
Traditional local rank tracking shows your numerical position in search results (1-20+). Local AI Visibility tracking measures presence and prominence in conversational AI responses where there are no rankings—just inclusion or exclusion. It's about whether AI recommends your business and how favorably it's presented in ChatGPT and Google AI Overviews.
What AI platforms does Local Falcon track my visibility in?
ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Grok, and more coming soon!
What is Gemini and why is it important for my business?
Gemini is Google's flagship AI assistant, integrated across Search, Android, Gmail, and other Google apps and services. Tracking your business in Gemini shows how often and in what context your brand is recommended in AI-powered conversations within this digital ecosystem, helping you stay competitive in AI-driven local discovery.
How is Grok different from traditional search or other AI assistants?
Unlike traditional search results and standalone AI assistants, Grok surfaces local information directly within X's social platform. It may recommend businesses based on trending posts and other local relevance signals drawn from X, making it a unique channel for capturing timely customer interest.
How does Local Falcon track my visibility in Gemini?
Local Falcon monitors your business mentions across Gemini AI responses, showing when your brand appears, which queries trigger inclusion, and how your presence compares to competitors. Geo-grid visuals map your Gemini presence across your service area for precise local AI search visibility insights.
Can I see which sources influence AI Mode results?
Yes. Local Falcon identifies the websites, reviews, and content that AI Mode references when generating answers that include (or don't include) your business. This helps you understand which digital assets drive visibility and where to focus optimization efforts to improve AI search performance.
How is Gemini visibility different from traditional search rankings?
Unlike traditional search results, Gemini generates conversational, AI-driven responses instead of listing links. Tracking Gemini visibility tells you whether the AI assistant recommends your business in conversations with users, not just whether it ranks on a results page.
How can tracking AI Mode visibility help my local SEO strategy?
Monitoring AI Mode visibility gives you insights into your business's prominence in AI-powered local recommendations, as well as showing where competitors appear. This data supports AI SEO strategies, allowing you to fine-tune content, AI keyword targeting, and local SEO tactics to better align with AI-driven search behavior.
How is AI Mode visibility different from traditional Google Search rankings?
Traditional Google Search ranks your site in organic, blue-link results. AI Mode generates conversational answers and recommendations that may or may not include your business. Tracking AI Mode visibility tells you whether the AI mentions your brand, rather than its position in standard search results.
How can tracking Gemini visibility help my SEO strategy?
Monitoring Gemini visibility provides insights into how your business performs in AI-powered conversations, highlights competitor presence, and provides actionable data for AI SEO. This helps you optimize content, reviews, and listings so Google's AI assistant may be more likely to recommend your business.
Can I see which sources influence Gemini responses about my business?
Yes. Local Falcon identifies the websites, reviews, and content that Gemini references when generating answers. Understanding these sources helps you prioritize which assets to optimize for better AI SEO performance.
Can I see which sources influence Grok visibility?
Yes. Local Falcon identifies which web sources drive mentions of your business (or competitors) in Grok. These insights can help you optimize your wider digital presence as part of your AI SEO strategy.
What is Google AI Mode and why does it matter for my business?
Google AI Mode delivers AI-generated answers directly in Google Search, often summarizing multiple sources in conversational responses to user queries. Tracking your business's presence in AI Mode shows if you're being featured in these AI-generated results, which is increasingly important as users rely more on AI responses to make local decisions.
What is Grok and why is it important for my business?
Grok is an AI assistant built into the X social media platform that delivers instant answers to conversational user queries. Tracking your AI visibility in Grok helps you understand your presence in AI-driven social discovery, allowing you to reach customers at the precise moment they're seeking local solutions.
How does Local Falcon track my visibility in Grok?
Local Falcon monitors when and where your business appears in Grok responses, mapping your visibility across your service area with geo-grid rank tracking. This helps identify coverage gaps and opportunities to increase your social-AI presence.
How does Local Falcon track my visibility in AI Mode?
Local Falcon uses advanced geo-grid rank tracking to map your AI Mode visibility across your service area. Each point shows how and where your business (and its competition) appears in these AI-generated answers, giving you a clear view of your coverage.
How can tracking Grok visibility help my SEO strategy?
Monitoring Grok visibility shows when your business is mentioned in real-time social recommendations and where competitors appear in AI-driven local search. This data helps you adapt your local SEO and AI SEO strategies to improve visibility in the expanding social-AI discovery ecosystem.
