Falcon AI
Built for Modern Local Search (Not Just Rankings)
Local search has changed. Visibility is no longer just about where you rank — it's about understanding exactly where you appear across traditional and AI-driven search experiences, who you're competing against, and how AI interprets your business at the hyperlocal level.
Optimization gaps & opportunities
Strengths, weaknesses & vulnerabilities
Visibility across your market
Major AI search platforms
Whether you're tracking a single location or managing thousands, Falcon AI helps you move from data overload to confident decision-making.
Falcon AI Capabilities
Falcon AI transforms complex local search data into clear, actionable intelligence. Here's what it analyzes for you. Powered by your Scan Reports, Trend Reports, and Campaigns, Falcon AI transforms raw local search data into prioritized insights, competitive intelligence, and clear recommendations — without guesswork.
Smarter Google Business Profile Optimization
Falcon AI goes far beyond surface-level GBP checks. It evaluates your listing the way Google does — in the context of your real competitors and real locations.
- Core GBP fundamentals like categories, descriptions, reviews, posts, and hours
- Review quantity, quality, and sentiment compared to competitors
- Category alignment and missed category opportunities
- Profile completeness and activity signals that impact rankings
Instead of generic best practices, Falcon AI tells you what matters most for your specific keyword, market, and competitors.
Competitive Intelligence You Can Actually Act On
Knowing who ranks above you isn't enough. Falcon AI shows you why they're winning — and where they're vulnerable.
- See which competitors dominate Share of Local Voice (SoLV) or Share of AI Voice (SAIV)
- Identify competitors winning due to proximity, keyword bias, or reputation
- Uncover vulnerable competitors you can realistically overtake
- Understand how ratings, review volume, and profile strength stack up
This makes it easier to focus your efforts where improvement will have the biggest impact, rather than chasing unreachable competitors.
Geographic & Market-Level Visibility Insights
Falcon AI analyzes your performance across the entire scan grid to reveal precisely where visibility breaks down.
- Strong vs weak regions within your service area
- Areas dominated by specific competitors
- Distance-based opportunities where proximity should be working in your favor
- Underserved regions with lower competitive density
These insights help you prioritize local optimization, expansion strategies, and location-based marketing decisions.
AI Visibility & Search Intelligence Built In
Falcon AI doesn't stop at analyzing Google Search and Maps performance. It also evaluates AI visibility, helping you understand how your business appears across AI-powered search experiences like Google AI Overviews, Google AI Mode, Gemini, ChatGPT, and Grok.
This ensures your local strategy aligns not just with traditional rankings, but with how customers increasingly discover businesses through AI.
Clear Priorities, Not Overwhelming Data
Falcon AI doesn't just analyze — it prioritizes. Every report highlights:
Quick Wins
High impact, low effort improvements
Medium-Term
Sustained growth improvements
Plain Language
ARP, ATRP, SoLV, SAIV explained
Contextual
Tied to your keyword & location
The result is less time spent interpreting reports and more time spent executing improvements that move the needle.
Automatically Available Where You Need It
Falcon AI is automatically enabled on your account and integrates seamlessly into your workflow.
Scan Reports
Immediate insights after each scan
Trend Reports
Understand how visibility changes over time
Campaign Reports
Multi-keyword, multi-location intelligence
Run it automatically or on demand — it's built to fit your workflow.
Built for Agencies, Enterprises, and Multi-Location Brands
Falcon AI is designed for teams that need clarity at scale. Whether you're reporting to clients, managing enterprise locations, or guiding franchisees, Falcon AI helps you:
- Explain performance in simple, defensible terms
- Identify opportunities faster
- Align teams around the highest-impact actions
- Stay ahead as local search and AI continue to evolve
Turn Local Data Into a Competitive Advantage
Falcon AI helps you move beyond "what happened" to understanding why it happened and what to do next.
If you're serious about improving Google Search and Maps performance, outmaneuvering competitors, and staying visible in AI-powered local search, Falcon AI gives you the visibility intelligence to do it with confidence.
Falcon AI is included with every Local Falcon subscription.
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