Article KB59

How To Use Local Falcon AI

Last updated on 12/29/2025, 4:54 PM

Local Falcon's "Falcon AI" tool uses your existing Scan Reports to provide AI-powered analysis of your business listings, comparing them to competitors and suggesting ways to troubleshoot and improve your listings to make them more competitive and boost your local ranking scores.

Automatically enabled on your Local Falcon Account, Falcon AI provides analysis for every Scan Report by default, or you can opt-out and instead manually instruct the AI tool to analyze past Scan Reports on demand. 

Falcon AI Analysis is also available in any Trend Report and in Campaign Reports, as long as the AI was enabled for one or more of the Scan Reports used to generate the report.

The report will tell you which of your local ranking scores (Local Voice, Average Rank Position, and Average Tool Rank Position) need work and provide suggestions for troubleshooting your listing. It will also provide some competitor analysis, suggest ways to optimize your listing to make it more competitive, and highlight relevant citation building opportunities that can help boost visibility in organic search results.

Turning Automatic AI Analysis Off or On for All Scans

1. Go to your Account Preferences
   
   First, log in to your Local Falcon account. Then, from your dashboard, open up the "Account" drop-down in the left-hand navigation menu and select "Manage Preferences."
   
   
   
   
2. Scroll down to the "Scan Report Preferences" section
   
   This section contains two drop-downs that allow you to set your Falcon AI usage preferences.
   
   
   
   
3. Adjust the AI analysis generation and notification settings
   
   You can choose to automatically generate AI analysis on each scan report or to only do it when you manually request it. Either way, Falcon AI's analysis will appear on your Scan Reports below the screenshot of the scan's grid results.
   
   You can also toggle notifications for AI analysis on and off. If you leave them on, you'll receive a notification every time Local Falcon finishes a new AI analysis of a Scan Report.
   
   

Analyzing a Past Scan Report with Falcon AI

1. Open a Scan Report
   
   First, make sure you're logged in to your Local Falcon account. Then, from your dashboard, open up the "Reports" drop-down from the left-hand navigation menu and go to your Scan Reports.
   
   
   
   Browse your reports and click the "View Scan Report" button for the one you want to analyze. Falcon AI is only available for reports run in the past 48 hours. 
   
   
   
   
2. Click the "Generate AI Report" button
   
   The "Generate AI Report" button is in the top right-hand corner of your screen when viewing a Scan Report. It's indicated by a flower-like icon (the name will also appear when you hover your mouse over it.)
   
   
   
   Follow the on-screen instructions to confirm that you want to use 25 credits for Falcon AI to analyze the current report. If you have notifications turned on, you'll receive a notification when the AI analysis is ready. If not, you can simply refresh the page after a few seconds.
   
   
   
3. Scroll Down to the "Local Falcon AI Report Analysis" section
   
   After you generate a Falcon AI report, refresh the scan report and a summary of the AI's analysis of your business listing will be added to the scan report, just below the screenshot of the scan's grid results.
   
   If the analysis is still in progress you'll see a message stating "Your analysis is currently in progress. Please check back shortly.". If you see this please wait a few minutes and refresh the scan report.
   
   
4.  Once complete, review your analysis to improve your local ranking.
   
   Your analysis will look similar to this:
   
   

Viewing Falcon AI Trend Report Analysis

1. Go to your Trend Reports

Log in to your Local Falcon Dashboard, click on the "Reports" drop-down in the main menu, and select "Trend Reports."

2. Open a Trend Report with AI analysis available

Any Trend report that has AI analysis available will be marked with a button featuring the OpenAI logo. You can either click on this button, which will take you directly to the AI analysis section of the report, or click the "View Trend Report" button to start at the top of the report.

3. Review the analysis to identify trends and ways to improve your ranking

Read through Falcon AI's Trend Report analysis summary and recommendations to quickly understand what changes to the local market and your listing may be affecting your ranking, as well as what optimizations you should implement to increase your ranking before your next scan.

How Falcon AI Analyzes Your Google Business Profile & Google Maps Performance

Falcon AI evaluates your Google Business Profile (GBP) and local search performance using a multi-layered analysis framework. It reviews your listing fundamentals, compares you against competitors, analyzes geographic performance, and prioritizes actions that can improve visibility and rankings on Google Maps.

Tier 1: Google Business Profile Fundamentals

Falcon AI starts with essential "profile hygiene" checks pulled from your Knowledge Panel and business data. These factors form the foundation of local visibility:

• Phone Number & Website – Presence, accuracy, and consistency
• Business Description – Exists and is keyword-optimized (recommended: 150–300 words)
• Hours & Open Status – Listed hours and real-time open/closed status
• Important: If a business is marked closed during a scan, rankings may appear lower than actual performance
• Reviews & Ratings – Star rating and total review count
• Benchmarks: 4.5+ stars and 50+ reviews
• Review Sentiment – Positive, negative, or mixed sentiment from Google-selected review snippets
• Google Posts – Usage and recency (weekly posting recommended)
• Events & Products – Whether these GBP features are actively used
• Social Profiles – Connected social media links
• Citations & Directory Links – Overall online presence and digital footprint

Tier 2: Competitive Intelligence

Falcon AI compares your listing directly against top-ranking competitors to identify gaps and advantages:

• Category Gap Analysis – Categories competitors share that your business is missing
• Primary Category Alignment – How well your primary category matches the target keyword
• Rating Benchmarking – How your rating compares to top competitors
• Review Count Benchmarking – How many reviews you need to match or surpass competitors
• Competitor Weaknesses – Including:
• Low ratings (below 4.5)
• Fewer reviews
• Missing categories
• Incomplete or inactive profiles
• Competitive Positioning – What differentiates your business from others in the local market

Tier 3: Geographic & Proximity Analysis

This layer focuses on where your business performs well — or struggles — across the map grid:

• Regional Performance Patterns – Strong and weak areas based on Average Tool Rank Position (ATRP)
• Top Competitors by Region – Which business dominates specific geographic zones
• Distance Advantage Opportunities – Locations where you rank below a competitor despite being physically closer
• Market Density Insights – Areas with heavy competition versus underserved regions

Tier 4: Strategic Prioritization

Falcon AI translates data into actionable recommendations by ranking tasks based on impact and effort:

Quick Wins (Low Effort, High Impact):

• Adding or improving a business description
• Updating hours
• Responding to negative reviews
• Adding missing categories

Medium-Term Priorities:

• Increasing review volume
• Improving overall star rating
• Maintaining a consistent Google Posts schedule

Falcon AI also provides context around key ranking metrics, including Share of Local Voice (SoLV), Average Rank Position (ARP), and Average Tool Rank Position (ATRP).

Tier 5: Vulnerable Competitor Targeting

Falcon AI identifies competitors you can realistically overtake by combining proximity data with profile weaknesses. Priority targets typically meet multiple criteria:

• You have a proximity advantage at multiple pins
• Competitor rating is below 4.5
• Competitor has fewer reviews (or a manageable review gap)
• Competitor is missing relevant categories

These insights help focus efforts on competitors where gains are most achievable.

Tier 6: SERP & Keyword Intelligence

Falcon AI incorporates broader SERP data to uncover additional visibility opportunities:

• Organic SERP Presence – Whether you or competitors appear in traditional (blue link) results
• Related Keyword Opportunities – Common related searches users perform
• People Also Ask Insights – Question-based opportunities tied to AI and search intent
• Local Pack Presence – Whether a 3-pack appears for the keyword
• Citation Opportunities – Authoritative directories where listings may be missing

Additional Analysis Factors

Falcon AI adjusts its analysis based on keyword intent and competitive nuances:

• Brand vs Generic Searches
• Brand searches → Brand audit
• Competitor brand searches → Conquesting analysis
• Generic keywords → Standard competitive analysis
  
• Competitive Tie-Breakers
• Keyword-in-business-name bias
• Proximity bias (distance-to-pin evaluation)

This structured approach allows Falcon AI to move beyond surface-level ranking data and provide practical, prioritized insights for improving Google Business Profile and Google Maps visibility.